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I'd say the best length is 2 mins. 40 sec. Keep in mind that you can include additional videos within the body and within project updates. Think of the main video as your hook... your main task is to peak their interest and make the potential backer want more. Once they are hooked they'll dig into ...

Hi all,

we are planning to launch a kickstarter campaign soon for an artistic multimedia project inspired by Yesenin's poem Black man. We want to give a clear explanation of the performance but we are worried that our video will be too long. Any suggestions about the optimal length for the video?