Download the handbook here:
http://landing.indiegogo.com/film-handbook/"The truth is that not many people will give money if you only post a set photograph or a film trailer. A trailer is a sales tool, not a pitch tool. It’s designed to make people want to see your film, not fund it. In other words, Do Not Use A Film Trailer or Scene as your video.
People give to other people, not necessarily to projects. Many filmmakers make the mistake of not appearing in their pitch videos. Be. In. Your. Pitch. Video. Say a few words to your potential funders, be as personable as possible, and chances are you’ll be rewarded.
Looking for statistics? Campaigns with a pitch video raise an average of 114% more than campaigns that don’t. In other words, have a pitch video. And don’t make it too long! It’s a pitch, not a dissertation. Keep your video fun, loose, informative, and from 2 1⁄2 to 3 minutes in length." - Source:
http://www.indiewire.com/article/exclus ... -crowdfund