Thanks for liking us Salvador! I'd love to share our status and see if it could be improved or provide some help to others.
1. We shared a lot on Weibo and Wechat because we have a good base in these communities. We gained some traffic as you pointed out, but it was definitely a mistake that we did not educate the audience ahead of the time. Many people were highly supportive towards entrepreneurship, yet they had no clue what "crowd funding" is, nor how to "pledge" or "support". A part from that, language and requirement for using an int'l credit card also turned down many people. I had to write step-by-step direction but it only got us 3 backers from Weibo and 1 from Wechat. Definitely something to look out to when pitching to non-English backers.
2. It did slow down. At first it was a lot of acquaintance. One featuring from NFC World also got us many views. Even though we have been updating and getting exposure each week, and constantly using FB, Twitter and Pinterest, it still got slacken. So there must been something wrong. It's mid of the campaign now and honestly we got a bit nervous. Studying Crowdcrux and reallocating our marketing strategy. Do you have any suggestion to our marketing language and skills Sal?
3. We have been trying to get more traffic from the US by using FB ads and Google ads. Back to 2., I think we have some strategical problems that's lowering the efficiency of these tools. I will get back to you on this one.
4. Definitely. This is our data about video. Conversion rate is 51/685=7.4% at this moment. Is there a way that we could increase it? I'm grateful for the feedbacks and hope to continently talking to you!
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