KickstarterForum.org

Hi everyone, would love to hear everyone's thoughts and experience on launching a first-time KS campaign with a limited paid media/ad budget. Our campaign is almost a week in but pledges have tapered off after the first day:

https://www.kickstarter.com/projects/at ... tta-pouch/

The product is a hands-free pouch that stores dog waste and actively eliminates odors, taking the stress (and smell) out of picking up after dogs. It's been a game-changer for me personally when walking, hiking or otherwise adventuring outside with my dog, and will make life for many dog owners easier, not to mention keep public spaces clean from dog waste. Outside of our limited network of friends & family, we're having trouble reaching potential backers, and word of mouth has not moved the needle too much. Two email newsletters by NewBacker and BackerLand yielded very disappointing reach & conversions. I've reached out to local media outlets and dog/hiking groups, also with limited results. Part of the challenge is that our product is fairly niche, requires a time investment for customers to understand the value prop, and could be difficult to perceive the benefits without actually using the product. Would welcome any insights or advice on how to reignite the campaign in its remaining few weeks.

Thanks.

It sounds like you've put a lot of effort into your campaign, which is great. To boost your results with a limited budget, try reaching out to influencers in the dog and hiking communities who can promote your product, and use targeted social media ads to reach dog owners. Engaging with online communities and forums related to pets can also help spread the word. Additionally, consider offering limited-time discounts or perks to create urgency, and collaborate with local pet stores or dog parks to showcase your pouch. Regularly updating your campaign and interacting with your backers can help maintain interest and drive more pledges.

I hear you, launching a Kickstarter campaign with a limited budget can be tough, especially for a niche product. Here are some ideas to reignite your campaign in the remaining weeks:

Content is King:

Short & Engaging Videos: Create engaging explainer videos for social media. Keep them short (under 1 minute) and highlight the problem, solution, and benefits of your pouch.
Social Media Blitz: Focus on dog-related social media groups and influencers. Offer free pouches in exchange for honest reviews or testimonials.
Blog Outreach: Reach out to dog-walking or hiking blogs and offer guest posts about the challenges of picking up dog waste and the benefits of your pouch.
Leverage Organic Reach:

Run contests/giveaways: Offer a free pouch on your social media platforms to generate excitement and engagement.
Collaborations: Partner with other dog-related businesses (treat companies, dog walkers) for cross-promotion.
Testimonials: Reach out to satisfied customers for video testimonials or written reviews to showcase the product's value.
Optimize your Kickstarter Page:

Compelling Headlines & Descriptions: Make sure your project title and description are clear, concise, and highlight the benefits for dog owners.
High-Quality Images & Videos: Use visually appealing photos and videos that showcase the functionality and design of your pouch.
Offer Attractive Reward Tiers: Consider offering early bird discounts or bundles with other dog accessories to incentivize early backers.
Remember:

Engagement is Key: Respond to comments and messages promptly. Show your passion for the product and interact with potential backers.
Bonus Tip:

Consider offering a "no-odor guarantee" with a return policy to address potential skepticism about the odor-eliminating feature.

These are just a few suggestions, but hopefully, they help you get some traction in the remaining weeks of your campaign! Good luck!