KickstarterForum.org

Read the full article here: http://www.crowdcrux.com/learn-from-an- ... -campaign/

Crowdfunding is a great way to jumpstart a small business with big ambitions, and some projects succeed beyond the campaigner’s wildest dreams, but many others on platforms like Kickstarter and Indiegogo end up failing to reach their goal – just like ours did.

After two years of research and development with my co-founder and friend, Heidi, we were ready to take the plunge and see if the rest of the world felt the same way we did about our fashion startup, LÆNE SCANDINAVIA.

The plan was to launch our eco-tech label on Kickstarter and raise money for our first production run. The driving idea behind our campaign, “FLUX SEAMLESS”, was to offer a fashionable, high performance, and sustainable clothing line to the crowdfunding community at a steeply discounted rate of 50% off the retail price. We offered several different garments (tanks, t-shirts, and leggings) at varying reward levels.

The first day we launched, it was a surreal feeling – years of private, creative gestation was suddenly on very public display. While we didn’t reach our funding goal over a month later, we did come away with some key insights into crowdfunding, brand strategy, and social media:

Read the full article here: http://www.crowdcrux.com/learn-from-an- ... -campaign/

I launched my project already without knowing that you need to build up momentum before the launch. Now I feel like my project isn't going to succeed, but your article gives me a lot of hope. If I fail, I'll just try again and learn from mistakes.

1. The amount you will learn from doing the project is invaluable.
2. You can always try again.
3. There is still hope! Don't give up .

I have seen campaigns have big turnarounds even though they flopped initially and were able to get their act together before the end (usually with the help of a larger backers). Here is another good one: http://www.crowdcrux.com/the-story-of-r ... nd-myself/

She failed initially and raised 10k the second time around.