We saw traffic to our campaign stop abruptly on our second day as soon as the Prince Philip news broke (not sure if this had an impact or was just coincidence with timing) and since then we have struggled to gain much momentum.
We don't want to hit the database too much, as they received a fair few emails in the build up to launch day. Our paid ads were driving some traffic, but cannot track due to the pixel issue through from Facebook to kickstarter.
We did receive some coverage via a couple of blogs/sites that thought that product was interesting for their audience (e.g. nutrition insights), but now we are just letting things play out and reserving cash for a big final week push.
Let us know what you think of the campaign, and if you have any advice on how we take it further! Link below.
https://www.kickstarter.com/projects/fo ... ref=33i6ik
Thanks