Selecting the Right Category
  • pd7
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    Selecting the Right Category

    by pd7 » Thu Feb 13, 2014 9:51 pm

    I was talking with a creator who has successfully funded two campaigns on KS and he suggested I re-launch my unsuccessful campaign in the Technology category as opposed to Design. He made some good points, but I'm still torn and would appreciate any insight you can offer.

    The campaign in question will be a relaunch of this http://kck.st/1lArEvy , which did not reach funding in the Design category first time around.

    Thanks in advance.


    ::::::::> Krōm: The Next Evolution of Billiard Ball Design is Here! Check out our first Kickstarter campaign at :::::::> http://kck.st/1lArEvy
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    sbriggman
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    Re: Selecting the Right Category

    by sbriggman » Fri Feb 14, 2014 4:54 pm

    Hmm.. that's a tricky question. I feel like it's a design project, not a technology project. Not sure whether or not Kickstarter would reject you.

    What percentage of your backers came from your own network vs. kickstarter vs. marketing?
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  • pd7
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    Re: Selecting the Right Category

    by pd7 » Fri Feb 14, 2014 7:39 pm

    Of the 117 backers, 71% came from KS, 21% external, and 8% from direct marketing (Facebook).
    ::::::::> Krōm: The Next Evolution of Billiard Ball Design is Here! Check out our first Kickstarter campaign at :::::::> http://kck.st/1lArEvy
  • nikkwong
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    Re: Selecting the Right Category

    by nikkwong » Sun Feb 16, 2014 6:17 am

    I have also found that I've gotten no results from my direct marketing. I've spent 100$ on facebook and nearly 100% of my pledges have come from KS. Also, my project is design, but I posted it in photography.

    https://www.kickstarter.com/projects/21 ... al-filters

    Not really sure if that was the smartest choice, but it seems to be doing decently.
  • offbeatballad
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    Re: Selecting the Right Category

    by offbeatballad » Tue Feb 18, 2014 4:44 pm

    I agree with sbriggman, this project probably would be better suited in design. On a side-note, you mentioned that you put 100$ into Facebook ads. It seems like most of the people I know who have launched Facebook marketing campaigns have been disappointed in their return on investment. I would suggest trying to find out where your target audience hangs out. For example try reddit.com/r/billiards.
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  • drlouisechughes
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    Re: Selecting the Right Category

    by drlouisechughes » Wed Feb 19, 2014 9:19 am

    You can change your category after your project is live. I have done that a few times. :) The first kickstarter I changed from art to photography and gained additional backers. My current project is more successful in design than in the fashion category.
    Funded!!! Electron microscopy artwork http://www.kickstarter.com/projects/162 ... endar-2014

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  • pd7
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    Re: Selecting the Right Category

    by pd7 » Wed Feb 19, 2014 5:17 pm

    I just received a reply from Kickstarter informing me that it's perfectly okay to resubmit under the technology category. They did, however, offer the following caveat: Remember to pay special attention to the Hardware and Product Design Guidelines (https://www.kickstarter.com/help/guidelines?ref=footer) while building your project.
    ::::::::> Krōm: The Next Evolution of Billiard Ball Design is Here! Check out our first Kickstarter campaign at :::::::> http://kck.st/1lArEvy
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    sbriggman
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    Re: Selecting the Right Category

    by sbriggman » Wed Feb 19, 2014 5:34 pm

    Thanks for the update @pd7 I look forward to your relaunch. I saw your comment on the blog and will reply today regarding consultants.
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  • pd7
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    Re: Selecting the Right Category

    by pd7 » Wed Feb 19, 2014 6:44 pm

    sbriggman wrote:Thanks for the update @pd7 I look forward to your relaunch. I saw your comment on the blog and will reply today regarding consultants.
    Thanks!
    ::::::::> Krōm: The Next Evolution of Billiard Ball Design is Here! Check out our first Kickstarter campaign at :::::::> http://kck.st/1lArEvy

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