KickstarterForum.org

I have to say upfront that my goal was low, intentionally. The items I try to make are enamel pins and a wall scroll to display them. They are relatively not expensive to produce ( at least the pins are).
My funding goal was roughly $3480usd. Just a break-even point without losing money.

I started my promotion with a new IG account, FB page, and a mini-site 15 weeks prior to the launch. I have been trying to grow an audience and collect emails from them. People seem to like my designs and the list grew slowly but steadily. I want to speed up the process and started using FB ads to collect lead. I tested different adset and creative, not really extensively, as I can only do so much by myself. Anyway, after spending $700usd I collect around 680 emails, together with the email I got organically. there are a total of 750. Not a big list by any means, but as my goal was low I think it was enough.

Right before the launch, I added a special mini-pin that will be given to the first 80 backers. People were crazy about it.

So on the launch date, people literally set their alarm clock to be the first batch of backers, and I reached my goal in only 6 min. I think at the end of the first 24 hours I raised $16025.

It did slow down a bit on the second day. But it is still growing. I just want to share the experience with you. And I am now thinking about stretched goals or affiliate marketing to boost the pledge's number and funds. Any feedback welcome. thanks for your time.

link to my campaign:
https://www.kickstarter.com/projects/ma ... s/comments

Nice! Our campaign went live last week and we are still in need of MANY backers. Reading posts like this helps!

Good job! That inspired me a lot! Our Campaign will launch soon! We hope we'll be successful.

awesome congrats! trying to keep it going right now!

https://www.kickstarter.com/projects/sl ... organizer/

thank you for telling us your experience. Good job.

Thank you for sharing your experience. I'm currently in the dead zone of my campaign, so reading this post helped lift me up.

Well done! The discipline to start working 15 weeks ahead of time is admirable!

Wow! I congratulate you on your success.

I only hope my own work does that well. On Wed. Jan. 6, I Kickstart my first picture book and our goal is US$3,000.

Very inspiring! Can you share examples of how you collected leads over the 15 weeks? How many leads (ballpark?) did you collect before launching? What methods did you use to collect the leads? How did you nurture your contacts over the weeks pre-launch?

This is what I am hoping for!