So there are main ways in which Indiegogo would be a better choice for a creator:
1. Indiegogo focuses primarily on electronic products and smart hardware, at least more so than Kickstarter. That’s been their main positioning and it’s not slowing down.
2. Indiegogo allows you to use tracking pixels and see on the advertising platform which ads are driving pre-orders.
3. Indiegogo has added more functionality on their website to make it more like an eCommerce platform.
4. Indiegogo prides itself as being a platform where Campaign Strategists are assigned to help you succeed.
If you want to learn more about how Indiegogo compares to Kickstarter as a crowdfunding campaign, check out the blog
https://crushcrowdfunding.com/the-ultim ... ckstarter/