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hamza1987 · by **hamza1987** » Sun Dec 03, 2017 5:09 pm

I used backerclub for my campaign. Got the 449 package which includes a feature on the website and a newsletter. Has been 48 hours and I have some feedback. They claim that the email is sent to 20k+ backers which I highly doubt since I got only 77 clicks according to my dashboard. Although, out of the 77, 20 converted into pledges which is a very high conversion rate. However, I would expect more than 77 visits as a cheaper package from backerland for 249 with the same features yielded 177 clicks and the clicks seem to be growing as compared to backerclub whose visits have stopped increasing at 77. I would recommend backerland instead of backerclub although initially I though backerclub would be way better based on the better alexa rank etc. Ah well I emailed Mark telling him about my disappointment over just 77 clicks. Let's see what happens.
https://www.kickstarter.com/projects/qu ... -sunshades

Cristina · by **Cristina** » Wed Jan 03, 2018 8:05 am

This post has been moved to the General Chat + Introduce Yourself section.

alexissmith · by **alexissmith** » Wed Jan 03, 2018 3:28 pm

hyperstarter wrote:What's up with the short replies? Trying to get to 10 posts? I think you can contribute a bit more...
panzerblog wrote:Thanks for the Information.

lol @hypestarter, lowkey called you a forum boy. You kind of are though. Do you even have a job or do you just hang out on these forms all day?

TheEntitled · by **TheEntitled** » Thu Jan 11, 2018 11:15 pm

hamza1987 wrote:I used backerclub for my campaign. Got the 449 package which includes a feature on the website and a newsletter. Has been 48 hours and I have some feedback. They claim that the email is sent to 20k+ backers which I highly doubt since I got only 77 clicks according to my dashboard. Although, out of the 77, 20 converted into pledges which is a very high conversion rate. However, I would expect more than 77 visits as a cheaper package from backerland for 249 with the same features yielded 177 clicks and the clicks seem to be growing as compared to backerclub whose visits have stopped increasing at 77. I would recommend backerland instead of backerclub although initially I though backerclub would be way better based on the better alexa rank etc. Ah well I emailed Mark telling him about my disappointment over just 77 clicks. Let's see what happens.
https://www.kickstarter.com/projects/qu ... -sunshades

Sounds to me like backerclub did pretty well then if they helped get you 20 new pledges for only $449? What did backerland get you? Wouldnt it be better to run them in conjunction with each other?

AddedInfluence · by **AddedInfluence** » Wed May 15, 2019 1:57 pm

Jwen wrote:Are you paying anything besides the basic cost of $379 if you get funded or do you pay like getting featured and all of their extra stuff from their website?

BrianGibson wrote:Hello Everyone,

Disclaimer: I am a Kickstarter creator. I am not selling a service. Just trying to inform other creators of a good one.

I know a big question when launching a campaign is "how do I boost traffic or get in front of people?" This is now my 3rd Kickstarter campaign and I have tried a few promotion services. None of them worked before today. The day before yesterday Mark the co-founder of BackerClub contacted me via Twitter. He did the typical "Check out my website" pitch but I noticed something different. He already tweeted my campaign to not only his followers but also BackerClub followers telling them "Everyone go back it." I thought that was awesome so I checked out BackerClub. Turns out they have a pretty good following and I liked their business model. You do not have to pay for their service until your project funds. If your project doesn't fund you don't owe them anything. So I figured what could hurt and submitted my project to them. It was approved and they promoted it yesterday. As of today I have received 101 backers for $3,476 from BackerClub and they keep coming in. The surge of activity sky rocketed me to #1 in the food category and top 20 live projects overall on Kickstarter. So BackerClub works. I have seen some people say that they didn't get anything from BackerClub. Well... if your campaign isn't done well or your product isn't great then nobody will by it regardless of the promotion. BackerClub can only put your campaign in front of active backers. It is your job to make a great campaign that makes the backers get out their wallets.

Hope this helps someone,
Brian

Super Helpful review I'm looking very closely at several promotional services for my upcoming KickStarter campaign for our mobile app launching in June (AddedInfluence.com). We're pretty sure that we are going to go with BackerClub but just want to do our due diligence before committing content like the review above is exactly what I'm looking for to make a decision. We will also post a subsequent review on our experience with BackerClub once we're up and running with them.

hyperstarter · by **hyperstarter** » Wed May 15, 2019 10:02 pm

Best of luck with it and look forward to your review.

Joecorc · by **Joecorc** » Sat Jul 27, 2019 2:09 am

I think i will be using their service

nomlinz · by **nomlinz** » Wed Jul 31, 2019 3:26 pm

So happy to see BackerClub working out for a lot of people out there.

For people new to crowdfunding and using third-party platforms like BackerClub, the only way to get results and most effectively use them is to understand how they work.

How GadgetFlow, BackerClub and BackerLand Works
What they do is collect as many emails as possible for those who are previous crowdfunding backers and/or those who have indicated that they are interested in crowdfunding and will potentially back something.

Then, they take your campaign information and send out an email to their list about your campaign. Some have progressed and began segmenting their email list according to what people have clicked and/or indicated interest in so that your project gets to the most relevant people.

For example, if they know personA@gmail.com has always clicked on hardware products, they’ll have them on a hardware product list and send information about your hardware product to them.

In theory, this works very well. You get tremendous exposure by being on an email list that is sent to 100,000 people.

However, the reality is that this tactic does have its flaws.

- These emails have much lower open rates than an email list that you’d gather for yourself.
- These emails have much lower click rates than an email like that you’d gather for yourself. These people don’t know you and they don’t know your product. They might just be here browsing the latest and greatest in tech rather than looking to buy.
- They’re in a completely different frame of mind than serious backers. This might be the first time they’ve been introduced to your product. As such, they aren’t in the “buy” frame of mind. Remember, people don’t immediately buy a new product they’re introduced to, they have to read about it, understand it, form an emotional connection with it and then proceed to decide whether they would want to buy it or not. The few that buy are outliers and their actions should be taken with a grain of salt.

You can only track them and remarket to them if they do click to your page (native on Indiegogo, Kickstarter if you’re using a special third-party link tracking tool). Getting people to your page is the most critical for you at this stage since you will “cookie” them and be able to remarket to them via advertisements.

Second, these third party platforms have even begun building out their own pre-order eCommerce stores. As an entrepreneur with a campaign running, you’ll be paying to be a presence on their storefront.

The good: you’ll be visible to more people. These platforms have spent a lot of their hard-earned dollars bringing more eyes to their website, they already drive exposure so just by being there you’re increasing your own exposure.

The bad: it’s tough for your campaign to stand out from the other hundreds or thousands already on the store. And people browsing through these sites are cold leads, frigid leads we might say since they don’t know you, your product or your mission. It’s more difficult to sell to someone if they don’t know anything about you or your product or might not even need/want it.

How to Make GadgetFlow, BackerClub and BackerLand Work For You
That’s not to say that these marketing platforms are all bad.

Entrepreneurs can and do get positive ROI when they engage with them.

Just know that this will not be the saving grace for your campaign.

It will not take a campaign that is at $5,000 to $1,000,000 overnight or a campaign with 5 backers to 3,700 backers overnight.

The best way to make these platforms work for you is to do your own work.

Wait, what?

Yes, these looky-loos who surf GadgetFlow or get an email from BackerClub will be more interested (and more likely to click to your campaign) if the marketing materials you provide says something like “already 2,700% funded on Kickstarter” or “see why 4,500 backers have already contributed to this campaign on Kickstarter”.

The only way you can have those impressive stats and numbers is after a successful and comprehensive pre-launch plan. You’ve built your community from the ground up and converted those people into backers. Now, these platforms will help you multiply your successes.

If you're curious on how to build your audience, check out my article "Pre-Launch 101" to learn how to create a list of super-engaged backers before you even launch: https://crushcrowdfunding.com/pre-launch-101-creating-a-list-of-super-engaged-backers-before-you-launch/

Also, from what we know already, what these platforms WILL do for you is expose your campaign to more people, building awareness for your brand and project.

Although most people will not be clicking to see more of your campaign, some of them will.

The most surefire way to put these clicks to good use is slapping a pixel on them and remarketing to them, pushing them down further into the purchase funnel.

In the end, getting to a highly successful campaign takes a more concerted effort through multiple channels than just banking on these few platforms.

You’ll need to make sure that you’ve adequately prepped during your pre-launch phase – contacted journalists, reached out to bloggers, collected emails, nurtured your leads, etc.

As the campaigner, you’ll need to make sure that all these pieces are already driving backers towards contributing to your campaign and backing your project.

Then, you’ll see that the successes that you get from these platforms are a product of the work you put in before your campaign even launches.

Best of luck!

monsur · by **monsur** » Sun Aug 18, 2019 6:01 pm

Thanks for sharing your experience

Monikasang · by **Monikasang** » Fri Jan 17, 2020 9:54 pm

Does anybody know if they are strictly design and tech focused? They just denied my application stating that they don't think they can help me. Is there something wrong with my project/campaign?

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