Kickstarter Marketing: My experience with Funded Today
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    hyperstarter
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    Re: Kickstarter Marketing: My experience with Funded Today

    by hyperstarter » Fri Jun 22, 2018 3:14 pm

    A couple months have passed, how is everyone getting on with FT now? I was the 2nd poster to this thread back in June 2016, so thought I'd check out the developments...


    Promote your campaign today with Hyperstarter & use our free tool to identify Kickstarter page problems & fixes: https://www.hyperstarter.com/about
  • adrian
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    Re: Kickstarter Marketing: My experience with Funded Today

    by adrian » Fri Jun 22, 2018 11:07 pm

    That's a great tip! There are so many crowdfunding agencies that are anxious to help with your projects, so you are never sure if it's going to have a good ROI
    We Launched! The Washisock- Best Eco-friendly, odorless, Hi-Peformance sock. Awarded Top 50 Innovations by the Olympic Committee
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  • chefbare
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    Re: Kickstarter Marketing: My experience with Funded Today

    by chefbare » Thu Jun 28, 2018 10:17 pm

    Funded Today Review

    BUYER BEWARE – These guys leave their contract vague, they only take wire transfers up front, and they won’t begin anything until your wire has cleared.

    Here are my kickstarter Results:

    Results: I was successful on Kickstarter - I did $15,600 in 30 days – 45% from family, friends, and network and 55% from outside sources. I paid $5,000 upfront to Fundedtoday ($3,500 for FB Marketing “set up costs” and $1500 for PR) and they wanted 35% on the backend… I negotiated to 23%. They did not take 23% because stopped advertising after 2 weeks.

    $1,700 came into the campaign from fundedtoday ads.

    For PR - we got our one guaranteed write up in gadget flow and one person picked it up on Trend Hunter (no monetary results) So $5,000 investment – I lost $3,300. So basically I only raised $12,300 on kickstarter…

    I put together this kickstarter campaign single handedly in 3 weeks. I did everything from video shooting, page design, GIF creation, photography, email marketing, PR strategy, etc. Needless to say I was swamped! I connected with FundedToday to help with digital marketing.

    I SHOULD HAVE WAITED UNTIL I LAUNCHED and saw my momentum on my own. MY MISTAKE…

    My issues with FundedToday:

    Communication: All communication is in a Skype chat. They essentially force you into their communication system. This means that if anything important happens or needs to happen – YOU better see it in this Skype chat or it get’s lost. It also means that if you have a complaint or something important – it can get lost. I don’t use skype chat and this was not efficient for me. I complained about PR and no one responded to that – it just got lost…

    PR: I requested a refund for PR because I believe it was vague and the product and performance were poor. They did not agree to refund ANYTHING.

    When you begin - they say they guarantee one write up for $1,500 or two write ups for $2,500 – notice in the contract they do not tell you WHAT THE WRITE UPS WILL BE, EVEN THOUGH THEY KNOW they’re only giving you three options. This felt disingenuous – like they’re withholding information. Why is this not transparent? I feel totally mislead because I had already ACH’d them the money when they dropped this on me.

    Here are the three write up options (all of which you can get into by yourself – this is why they guarantee it):

    Gadgetflow.com
    thisiswhyimbroke.com
    backerland newsletter (who will give you a 100% moneyback guarantee if you work with them directly – I did this)
    My product is High-performance Luxury footwear – this doesn’t fit into any of the options provided – what was I to do at this point? They already had my money…

    Here is the press release they put together – notice how many times they say Funded Today… It’s as many times as my brand is mentioned – WHY IS THIS? I feel this was lackluster and a cookie cutter Press release that they put together:

    "MarketersMEDIA / Newsroom / High-Performance Footwear Launches On KickStarter High-Performance Footwear Launches On KickStarter

    Paul Hardt Footwear has just launched a campaign on KickStarter. They have brought on Funded Today to help bring their shoes to a wider audience and increase pledges for the duration of the project. San Francisco, United States - May 17, 2018 /FundedToday/

    — About The Footwear Paul Hardt footwear features a line of high performance dress shoes. Made with high quality technical fabrics and an athletic insole for maximum comfort, Paul Hardt shoes are water resistant and European crafted for the ultimate combination of professional and casual wear. The KickStarter campaign features multiple shoes including boots, oxfords and sneakers. Each shoe has its own unique design while still maintaining a professional and sleek look.

    Pricing and Availability: The Paul Hardt line is available to back now on KickStarter. They are hopeful to see an increase in pledges with the help of Funded Today and their team. Once the campaign ends, the shoes are set to produce and ship to all backers by October 2018. The starting price for one pair is $125 USD. To learn more about Paul Hardt or to back the campaign, visit their page here: https://www.kickstarter.com/projects/pa ... on-profess

    Contact Info:Name: Samantha Adams

    Organization: Funded Today

    Source URL: https://marketersmedia.com/high-perform ... ter/346800

    For more information, please visit http://funded.today

    Source: FundedToday"

    Advertising: They said that the advertising team would check and give updates on a daily basis. This was not what happened. Communication was every other or every third day. Here is what their update looked like:

    “Hello! Just a quick update as we head into the weekend. I wanted to let you know I am still working on adjusting audiences and ads and will continue to search for ad sets that will generate a positive return. I will update you again on Monday. Thanks for your patience through this testing phase. Have an outstanding weekend and post any questions here as they come! :)

    This type of response is all I heard for two weeks during the testing phase, until they told me they were not going to continue ads because there was not a good enough ROI for them. Then it was over. They divested, shut down PR and had the nerve to call me and say – “If you want to continue PR let’s talk about a % of results we bring in”

    What did I pay $1,500 up front for? No thank You.

    All in all – I know its tough, but do it yourself. Don’t pay these companies up front unless you have loads of cash – it’s not responsible. I made a $3,300 mistake and I won’t do it again. Wait till you have leverage and you can negotiate with them saying – hey come on to my campaign if you want – I’ll give you 25% of what you bring in. That’s a fair deal.
  • Gracie
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    Re: Kickstarter Marketing: My experience with Funded Today

    by Gracie » Wed Jul 18, 2018 3:49 pm

    Thanks , I considered using them. You saved me some headaches and real money. Any recommendations for a more effective alternative to FundedToday?
  • chefbare
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    Re: Kickstarter Marketing: My experience with Funded Today

    by chefbare » Thu Jul 19, 2018 6:00 pm

    Gracie,

    How big is your email list? I suggest you launch on your own (using a specific short link for your referalls), get some momentum going and then you can make an offer to EVENTNY's or funded today to just do marketing once you already know how your campaign will do.

    Then you can negotiate no setup fee.

    Austin
  • dentveran
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    Re: Kickstarter Marketing: My experience with Funded Today

    by dentveran » Thu Aug 02, 2018 6:43 pm

    thanks for the info
  • WildFlower
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    Re: Kickstarter Marketing: My experience with Funded Today

    by WildFlower » Mon Aug 13, 2018 2:11 am

    That sucks :/ Was thinking about using them but realized I didn't have any money to outsource advertising so I tried to do it on my own. Not going too well, but live and learn. Might use a 3rd party in the future when I have more money.
    Bobi Necklace, the bobby pin storage necklace. http://kck.st/2ujG806
  • juniormz
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    Re: Kickstarter Marketing: My experience with Funded Today

    by juniormz » Mon Nov 26, 2018 8:26 pm

    Hello All,
    I have 30 days left on my project - I was under the assumption that kickstarted will help with the traffic to the project.
    who do you use for Marketing? I think there are o lot scammers there.
    I had use facebook add - lot views but no conversions.
    This is my project:
    An efficient way to save water - zero waste water.
    Great for kids, save water while brushing teeth and germs free. JUST one TAP.
    Faucet adapter to save Water.
    on Kickstarter click--> http://kck.st/2TD9sum

    Thank you for your advice.
  • lfpach
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    Re: Kickstarter Marketing: My experience with Funded Today

    by lfpach » Tue Nov 27, 2018 2:22 pm

    Thank son much for the tips, we will launch soon and we are looking for the most relevant webs post our campaign to have the largest possible audience.

    We have many years of experience in advertising on social networks, re-marketing in google adwords and we have noticed that the main mistake that some people make is not to investigate well what their real and potential audience is, so they lose money and do not They reach the right people.

    It is preferable to have many ads of little money well filtered reaching those who have to reach a few ads with a lot of money.
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  • angelinajoseph
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    Re: Kickstarter Marketing: My experience with Funded Today

    by angelinajoseph » Fri Nov 30, 2018 2:53 pm

    First of all congrats, Your experiences are teaching us something new for all of us. Thank you
    Learn how to succeed on Kickstarter: here

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