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BenEnke wrote:I'll re-iterate the email suggestion.

I spent literally DAYS and countless man hours prepping for my first KS campaign, and thought I had everything just right. Out of the gates, even with some of the "tribe," as was mentioned earlier, we still stalled at just a couple hundred bucks after about half of a day. So I got on Word, typed out several email templates, based on the different demographics of people I was trying to reach (college friends, family, co-workers, colleagues, etc) and catered each email differently depending on the person.

So for example, I knew my college friends were poor, so I asked them more to spread the word than to donate. My family, I made it about being a passion project, a dream as a filmmaker, etc. For co-workers/fellow filmmakers, it was about helping to create a local, independently produced film.

I spent hours writing these out, compiling lists, and finally, at the end of Day 1, with still just a couple hundred bucks in the KS bank, I blasted them out, and went to bed.

I woke up the next morning to see $1,500 of our $5,000 goal was raised.

I can't speak enough for the incredible power of email.

Remember people: FB posts and tweets can get easily lost in the shuffle, especially with how fast people scroll through Newsfeeds now. Emails are direct, and the perfect email pitch can make or break your Kickstarter.

BenEnke wrote:I'll re-iterate the email suggestion.

I spent literally DAYS and countless man hours prepping for my first KS campaign, and thought I had everything just right. Out of the gates, even with some of the "tribe," as was mentioned earlier, we still stalled at just a couple hundred bucks after about half of a day. So I got on Word, typed out several email templates, based on the different demographics of people I was trying to reach (college friends, family, co-workers, colleagues, etc) and catered each email differently depending on the person.

So for example, I knew my college friends were poor, so I asked them more to spread the word than to donate. My family, I made it about being a passion project, a dream as a filmmaker, etc. For co-workers/fellow filmmakers, it was about helping to create a local, independently produced film.

I spent hours writing these out, compiling lists, and finally, at the end of Day 1, with still just a couple hundred bucks in the KS bank, I blasted them out, and went to bed.

I woke up the next morning to see $1,500 of our $5,000 goal was raised.

I can't speak enough for the incredible power of email.

Remember people: FB posts and tweets can get easily lost in the shuffle, especially with how fast people scroll through Newsfeeds now. Emails are direct, and the perfect email pitch can make or break your Kickstarter.