by nomlinz » Fri Aug 02, 2019 4:28 pm
Top marketing ideas for projects that are already live:
1. Run a referral program to your existing backers. If you've conducted pre-launch marketing, you should have an email list that converted into backers. These backers will undoubtedly be connected to others with a similar mindset/in a similar demographic and can bring others to contribute to the campaign. Maybe offer an extra goodie to the top 3 referrers.
2. Outreach to other live projects on the platform to run cross-promotions (mutual shoutouts) to get some additional traffic (and potentially backers) to your project. This will be especially helpful if you outreach to other projects targeted towards the same demographic that is live on the platform.
3. Run a blurb about the crowdfunding campaign to your social media channels. Make sure people on your social channels know that you're live and they can pre-order your product!
4. Outreach to a journalist, blogger, vlogger, freelancer writer, etc. that is in your niche every single day. The more outreach you do, the better. It's all a numbers game and the more eyes you can get to your page (even at a lower conversion rate), the better it will be for your ultimate funding goal.
5. Go to places to meet people who might want your product. For example, you can head to local MeetUps associated to your niche, meet people in local groups with the same passions, go to fairs, trade shows, or more to get the word out about your project.
6. Run paid advertising campaigns. You can use Facebook advertising to run targeted ads to people and direct them to your game.
Best of luck!
Hi! I run the popular blog Crush Crowdfunding and have helped people successfully raise over $7 million on Kickstarter and Indiegogo. Get the proven step-by-step system to launch a successful crowdfunding campaign:
http://bit.ly/crushcfhandbook