NONICH wrote:Also how successful do you feel Facebook ads are in promoting a kickstarter project. We would love any feedback it is highly appreciated.
https://www.kickstarter.com/projects/41 ... the-only-w
My employer, Funded Today, has worked with nearly 2,000 projects on Kickstarter and/or Indiegogo so far and, based on that experience, we can say confidently that, with respect to marketing live campaigns, advertisements normally work far better than any other marketing technique when they work at all---and, moreover, that Facebook ads are more likely to succeed than those ads on any other platform.
As for rendering those Facebook ads as effective as possible, it might help to note that their image is their most important element, and that their text is only secondary. Also, it's best to run ads that don't obviously look like advertisements---social-media users tend to automatically ignore anything that looks too obviously like an advertisement, but are more likely to consider an ad that looks more like something that one of their friends would post. I might say more, but I don't want to give away too much, including our "trade secrets" and such.
Whether or not ads work out, other techniques that you might consider are cross-promotions, affiliate marketing, and/or public relations. We've found that this is their usual order of effectiveness, although individual campaigns may deviate somewhat from these statistical norms. PR is popular but, because it tends to yield fruit relatively slowly over time, it's far better-suited for bringing sales to established businesses than bringing pledges to fleeting campaigns. And it seems like cross-promotions are generally both underrated and underused---we've found a LOT of success with them overall, although not as much as with advertisements.
If you'd like to hire a professional crowdfunding marketing agency to experiment with these techniques for you, then you're welcome to give us a try. There are plenty of other options available, as well.
