KickstarterForum.org

So we are considering a (new? type of) strategy we know is not a mainstream method to promote a Kickstarter campaign. We can think of a few good reasons why we shouldn't do it but there are also a few reasons why we should.

Our product has five functions total. Two are key/main functions, the 'selling point', and the rest are useful addons, but not necessarily a deal breaker to most people at least.

So the strategy is to reveal two key/main functions and an additional 1 or 2 functions. But keep 1 or 2 as a secret for people to guess. Whoever guesses correctly will win a prize (the product or something else).

What do you guys think?

I don't think that sounds good. You're looking for investors and backers but you're keeping the selling points as a secret? doesn't make much sense to me.

Just show off everything you've got, explain the benefits and how it will help.

INEVITEK wrote:So we are considering a (new? type of) strategy we know is not a mainstream method to promote a Kickstarter campaign. We can think of a few good reasons why we shouldn't do it but there are also a few reasons why we should.

Our product has five functions total. Two are key/main functions, the 'selling point', and the rest are useful addons, but not necessarily a deal breaker to most people at least.

So the strategy is to reveal two key/main functions and an additional 1 or 2 functions. But keep 1 or 2 as a secret for people to guess. Whoever guesses correctly will win a prize (the product or something else).

What do you guys think?

I agree with hyperstarter, the more you share the awesome functions, the more impact you will have to bring in backers quickly.

No doubt: Your Strategy is Good, but not applicable for Every Campaign.

Your inputs have helped me make some decisions.

Now reworking the website and decided to show off everything we've got.

Thank you all for your inputs! Much appreciated.

Umm... This is called using stretch goals. Hate to break it to you, but you didn't invent this at all.

INEVITEK wrote:So we are considering a (new? type of) strategy we know is not a mainstream method to promote a Kickstarter campaign. We can think of a few good reasons why we shouldn't do it but there are also a few reasons why we should.

Our product has five functions total. Two are key/main functions, the 'selling point', and the rest are useful addons, but not necessarily a deal breaker to most people at least.

So the strategy is to reveal two key/main functions and an additional 1 or 2 functions. But keep 1 or 2 as a secret for people to guess. Whoever guesses correctly will win a prize (the product or something else).

What do you guys think?