What we learned/experienced:
- You can be waaay too aggressive with pricing and even if your momentum is strong at the beginning, that price can ultimately hold you back.
Press is less than friendly and if you didn't budget to pay premium costs to be featured on a site - you're going to have a rough time reaching out (this is still a problem for us, if anyone has good links/tips for press in technology please send them my way).
Make sure your team has a plan spanning one month prior to launch and one month after.
Make sure that your team members won't randomly leave during your campaign
Facebook ads are fairly useful!
MailChimp is great - if you know how to use it and have an email list set up.
Mistakes will happen and you've got to roll with it.
You can check out our here: https://www.kickstarter.com/projects/synt/flipp-the-remote
I wish I found this site earlier.