OK. So lets get this clear from the outset, I truly hope that this is not a scam as it is now just getting beyond a joke, the amount of smartwatch projects that have turned out to be a load of bollocks and just plain scams.
Examples:
IGG. Ai watch - rip off scam
IGG. Kreyos - $1.5 million rip off scam.
KS. Rock watch - rip off scam (caught with fingers in the cookie jar, just in time).
Then there is the Omate (KS) and now the Neptune Pine (KS)
, not as devious as those mentioned above, but used every trick in the book to hoodwink contributors.
I presume that the book 'The art of the smartwatch scammer' does not exist. But if it did do you think it would go something like this:
Step 1. Create the appearance of a genuine new unique project that is your own design, by showing 'sketchy' drawings on the campaign page.
Step 2. Buy a cheap $50 Chinese mini smartphone or mobile phone watch off alibaba.
Step 3. Unscrew the casings, remove the circuit boards and photograph them and put the pictures onto the campaign page to give the appearance of a prototype in the making.
Step 4. Better still connect the battery back up to the circuit board and take a video of you swiping the screen etc. Always guaranteed to in crease contributions.
Step 5. Either use a casing from an existing Chinese mobile phone watch, or use a good photo realistic software to create some rather real looking renderings. (remember to add a few scuffs and cuts in the rendering for that authentic worn look). Hint: Don't fall for the trap, like pictures on the Neptune pine campaign where the light hitting the supposed real watch casing casts a shadow in the wrong direction.
Step 6. Before the campaign starts make sure to use some press release software to send press releases to publications such as Cnet, tech crunch and techno buffalo who all have an automatic system for uploading articles. Then present the publication logos on your campaign page with quotes from the articles. Do not link to them though, because people may actually click on them and realise that they are all the same and that you are actually quoting yourself!.
Step 7. Get your campaign running and make every hint possible in your description that you will be manufacturing them yourself in your home country. Never tell anyone that they are to be made cheaply in china, until nearing the end of the campaign.
Step 8. Throughout the campaign, be very selective about answering questions in the forum, maybe one answer to a easy to achieve unimportant question, then ignore the next 10 to 20 hard hitting questions. Then drop back on and answer another soft easy achievable question and then ignore 10 to 20 etc. etc. Up to the end of the campaign. Don't worry, there are plenty of people who will answer for you.
Step 9. Always agree to every request for stretch goals no matter the fact that they cannot be achieved.
Step 10. Take the money and have a go at trying to source a reasonable supply of cheap Chinese products. If you struggle don't worry, just keep the money anyway and have a nice holiday.
Now go take a long hard look at the Neptune Pine. Hmm!