I second the importance of social media. The vast majority of our Kickstarter views come from Facebook and Twitter. It gives people an easy way to find you, and you an easy way to find them. You can also create ads on Facebook for $1 a day and get traffic you otherwise wouldn't have received.
I am new to crowfunding as well, but it seems that your campaign could benefit from a clear statement say exactly what all the money will be going toward, and a suggested donation amount that stands out first on the page.