Hi there. After looking at your campaign I've found a few things that could be improved on. To start off I think your looking at things from the wrong angle, and understandably so. You worked really hard on a great product. Now that your product is out there but people aren't jumping on it, your wondering if there is something wrong with your product. This is your main mistake. After looking at your project page I can tell you that I see nothing wrong with your product. However there is a lot of room for improvement in your presentation of that product. What will follow is a series of suggestions and insights on your presentation of your product.
1. No Video!
- You make a lot of claims about how great this product works and the awesome tracking app features but that is something people need to be shown. That is a huge selling point you need to capitalize on, but when only plainly stated, it sounds a little too good to be true.
- Your video is also a chance for people to get to know you, the person they are investing in. Keep in mind that crowdfunding is very personal and social.
2. The Pictures.
- Much like the video this is an area of visual representation that is very important. Showing pictures of your product in action and in every day use will help people visualize using the product them selves. (You might want to look up the science behind "mirror neurons" to understand this better)
3. 1st created, 0 backed
- Not everyone cares that you haven't backed other Kickstarters, but those that do care a lot. Backing other projects shows that you are an active part of the community and puts you in a positive light.
4. PersonaliCe
- In the "About this project" section you misspelled personalize. Minor mistake, easy fix, nothing to really worry about just thought i'd mention it.
To put your mind at ease, understand that these are common mistakes made by creators. Many people focus on the product without thoroughly thinking through the marketing. So I'm going to leave you with a few things to help you along. First, you might fail and that's ok. Plenty of projects have failed the first time but had a successful relaunch. Second, Work on presentation and being social. Forums like this, blogging, and social media are great starts. Lastly, my biggest suggestion is to do your research. There are a lot of blogs, articles, and books out there full of useful information. I'm going to leave a couple of links at the end of this post to help you get started. Best of luck, feel free to come back to me with questions.
A very successful Kickstarter entrepreneur's blog:
http://stonemaiergames.com/kickstarter/lessons/- Yes he is a tabletop game designer but much of the stuff he talks about is universal.
That same entrepreneur's book:
http://www.amazon.com/Crowdfunders-Stra ... tegy+guide- I got this book for free at my locally library on disc to listen too in the car. It is the best book on crowdfunding I have found so far.
A blog post to give you an example of how being more social helps your campaign:
https://bettagamesblog.wordpress.com/20 ... -in-paris/- Yes this is from my personal, and very small, blog. But I want you to mainly focus on what you can learn from the campaign featured in the article.
