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Photos on Kickstarter are 620 pixels wide. If I upload a wider picture, Kickstarter's reformatting software leaves artifacts. If I upload a narrower picture, Kickstarter expands it to 620 pixels wide. If you format your pictures to 620 pixels wide in Photoshop, then upload to Kickstarter you get a sharper image.

This is helpful, thanks!

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I'm seeing Pebble Watch used 560 pixels wide when saved to disk but several others like Evolution Bra and Peak Design used 680 pixels wide. Are you certain it is 620? I wonder why these big campaigns got it wrong? Perhaps Kickstarter has changed since you posted this?

I'm pretty certain the answer is 680 pixels wide now.

I think that such a photos are kind of blurry, isn't it?

Yes, they are too stretched, and this makes them blurry. But I think it can be fixed to a normal state

It is actually possible to fix this blur issue. Just adjust the sharpness and detail of the photo. But there are a lot of difficulties with this, since you need to do all this in Photoshop, make, save, set a normal format, and so on. Although I usually instead of photoshop do it on https://www.softorbits.com/unblur-photos/ to make it much faster and I could post normal photos on kickstarter. By the way, I'm not particularly sure that there is exactly 620 because, if I'm not mistaken, I found both 680 and 580. But this is not accurate, so I'd better trust you.