Auraglass wrote:Thanks Greg! Just sent a note with the preview.
Hi Ankana, my feedback...and don't get discouraged..work at it:
Video is good though a bit slow...I found 3 minutes to talk about such a simply product was a long time. If you can, you may want to edit it down to 2min or 2+min. It's not a deal breaker, just saying a bit long/slow
When selling a tangible product via crowdfunding, I have always found it both credible and of interest when the item itself is discussed. Meaning, a close up of the product, perhaps in illustrative form with measurements, rotation speed (whatever BS but it adds to the engineering aspect of it), tipping point, etc. Another thing you did not address is how much liquid can do in there? How many ounces of wine? A full beer? How close to the rim? How easy is it to spill over? These are obvious questions and the first the viewers will ask
Minimize your text a the top right after "redesigning the wine glass" and the GIF. Instead of making grandiose vague statements, get right into it. Tell me my wine will have 20% stronger bouquet (or whatever)..tell me the specific benefit of your glass. How will I enjoy my wine more.
I see only halfway down the page you finally talk details about the size, height, etc of the glasses. That should be a whole section...the 'engineering section'...combined with your 'feature section'. I personally like 'engineering' better. You should market this thing as though you've done a ton of testing and your results are...blah blah. If you have done the testing, it should be part of your story. Lower down I see a pic of glasses over some CAD drawings, but that's it
You page could use more colours. I think getting a decent graphic designer to look over your page and give suggestions and changes would be worth it.
[list=]The headers are black and white, kinda boring.
Reward summary is lackluster, spice it up.
For your "Goal and use of funds', you use 1 colour with different shading. Your designer can do a lot better for that graphic...add colours and maybe a big square surround with rounded edges.[/list]
'Simplify aeration' section falls a little flat. A lot of white space with images drop in with red X's. Doesn't feel solid. 'Risk of accidental spill' i'd get right of that text and graphic.
Goal: $50k. I understand you need this money, but it is a lofty goal...for wine glass. I'm only speaking strategically...meaning, if you want and/or need $50k, you can ask for it, or, get the ball rolling by asking for less...$15k or $20k in order to hit your goal, get on the popularity pages and go into stretch goal territory. Now I'm not telling you this is the answer....goal setting is extremely difficult...no one knows the right call for each campaign. I'm just saying there is an alternate strategy.
Reward summary: You can perhaps add the 'savings' %
Overall I think you have a marketable product, I like the widget photo and the title. With some adjustments and good outreach, you have a shot!
Good luck
If you have the time, feel free to have a quick glance at the 'Illumicase' project on Kickstarter: http://kck.st/1KbBJxJ
