Failing to do PR outreach throughout the duration of your Kickstarter, Indiegogo, or other type of crowdfunding campaign can make it harder to maintain fundraising momentum, attract more backers outside of the Kickstarter community, and take advantage of the “Kickstarter Effect,” where you continue to see a spike in sales and website traffic, even after your campaign has finished.
Read the article here:
http://www.crowdfundingpr.org/major-cro ... -to-avoid/
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