ledshotrod wrote:Hi, I can see you are a confirmed senior member and would appreciate your feedback and analysis of our project, the "L.E.D Shot Rod" [https://www.kickstarter.com/projects/led-shot-rod/led-shot-rod-shot-glass-holder-rack-display] that isn't really kick-starting like we had hoped. What should be changed? Where is our mistake(s)? we are a humble crew and ready to make the right changes in order to make it happen. Please let us know your insights.
respectively,
The L.E.D Shot Rod
HI guys. I'll be blunt as I don't have much time so don't take it personally.
(a) Well first...your video. The first 20 seconds are a waste...boring text...you're asking the audience to wait 20 seconds before they even see the product. And then they see it for 2 seconds before you go back for more text...34 more seconds of nothing but text and not saying anything new. Then we see the shot tray again for 1 second at the 00:56 mark. But from 00:57 to 01:39 more text, stuff running off different angles of the screen, pictures of a party scene.. The audience knows you are LED, they know the "crown jewel"...you say it like 5 times, they know the purpose of the video. Leave text (call to action only) until the end. The first time we see you is 01:39. I would immediately change your video so that you guys show up right away, or, the audience immediately understands the product because you have 10 seconds to grab people's attention and 30 seconds to explain the product. Your product needs to be DEMONSTRATED in detail right away. Later on you can drop a few party scenes. 01:39 to 01:47, Michael is talking but looking to the side for his lines, then again at 01:58. Michael should know his lines by heart. Both of the founders are talking about the shot glass/tray but the audience still does not understand it. Further, Michael should know his lines by heart. 2:05 you show a simple shot of the shot tray. You are still not demonstrating how it works, close ups, different angles, how was it built? Where do batteries go? How does it pack up? Is it durable? Sell me the product. 02:10 to 02:32...another 22 seconds wasted on snap photography. You are not showing anything new to the audience, just giving them a headache. Your video is your single biggest promotional tool for crowdfunding and the ONLY valuable piece of that video was at the 00:32 and 2:32 mark when I see a clear picture of the product...but I wanted to see more detail.
(b) it is clear, by only having 2 backers, that you did no initial planning for outreach. Where are your friends and family? They should be backing you, even if for $1. You need to show momentum, you cannot just count on the Kickstarter audience
(c) campaign is far too long...keep it to max 30 days
(d) you have a 47 video in your campaign page the first 34 seconds of which is boring, watching a guy pour shot glasses then only right at the end do we start to see a close up with remote control but then the video gets cut off
(e) campaign page unnecessarily too long....same pictures of shot glasses keep coming up. Show me something new...open up your product, show me how it is build. I find your page and video are mostly selling a good time partying at a bar or drinking, but not the LED shot tray
my 2 cents guys, good luck. You may want to stop the campaign, clean up a few things and relaunch again when better prepared. I know it's not what you want to hear but based on what I saw, that's what I would do
greg
Right now we have 95 backers for 650 videos plays and 42% watched the video entirely. So I suppose the video isn't too bad, but we have so few visits 