KickstarterForum.org

Before pitching a reporter about the merits of your product, story, or crowdfunding campaign, ask yourself, how does this story fit into the current news environment?

Read the article here: http://www.crowdfundingpr.org/the-3-ele ... -pr-story/

Great tips Sal

Good tips, tks!

Wow this is great information!

There Following the Three element Based the PR Story :
1.Context in the trending news environment:
When you can anchor or peg your PR story to a trending topic, event, or overall breaking news story, it will be easier to convince journalists to pitch that story to their editor and ultimately write about it!

2.Including archetypical facts of a story
The more people that know and understand the values of your company, the better it is for your business. You must create trust and genuine connections before you can successfully sell to a potential customer, or in this case, get them excited about pleding to a crowdfunding project .

3.Give the journalist a genuine scoop.
The public naturally wants to learn about big news events, trending stories, and will take time to read a compelling human interest story.

Thanks for the tips. We're writing the script for our Kickstarter video now and we will work some of this into it!