heilau4 wrote:Hi Greg!
I'm newish to Kickstarter, and am excited to learn more! I'd love to friend you on Kickstarter if you'd like!
https://www.kickstarter.com/profile/521746172I just LIKED your Facebook page, and wanted to share a Kickstarter that I'm helping to promote. I'd love it if you have any feedback or suggestions – after backing 200+ Kickstarters you must know what works and what doesn't a little better!
The Kickstarter I'm sharing is for a local night spot (Atlanta restaurants have done this and succeeded in the past – some people are surprised! I'm hoping for the best!)
Here's ours, and thank you in advance if you can help!
[url]bit.ly/nextatkozmo[/url]
Hi Oswald, had a look at your campaign. The most obvious thing that jumps out at me is your rewards. Every reward below $500 level doesn't seem to be a deal. $10 thank you is a bit expensive. $25 for 1 e-recipe is again, not a deal. $50 for a koolie, not a deal. $100 for a $100 gift card...not a deal. Etc etc. If you want things to fly off the shelf, you need to show that people get a deal by pre-ordering. $100 gift card should cost $60 or $75 or something. $150 for a t-shirt is very expensive...t-shirts are produced for $10 so I would never offer them for over $50.
ALso, you are tied to your geography...can't ship a pub and people cannot e-drink or e-eat. You do have some rewards that can be shipped like t-shirts and koolies, but because they are linked to your pub which most backers will never see, they won't sell that well. So I suggest concentrating on offering great deals on a bunch of different rewards having to do with the guest experience. Like the $500....but make some cheap ones for a 1-time dinner. I like your wine tasting...again experiential but very expensive. Better to make it cheap ($50) and you can put on the tasting with 10 people at a time at the pub, doesn't have to be private. Also, always say that the % discount is...good selling point. If you sell the gift card at $60, then say..."Great deal at 40% off the retail price" or similar.
If you want to sell rewards to non-locals, you would need to sell something unique that can be shipped like. An example I've seen in the past is a signature jam or spread in a pretty jar with your label on it.
Your campaign page needs photos. Your very title is about music, food and drink. So show pics of those things. Also, need pics of the team...need the human connection.
hope this helps...greg
