mvawdre2 wrote:What a fantastic idea! Is there anything specific you would attribute your success to?
I would attribute the success of this campaign to the backers - the majority of our backers are tea drinkers who didn't want to see this company die. They love tea (just like I do) and they are who made this happen for us.
Once the goal has been reached, I would highly recommend creating some excitement around your 'stretch' goals by adding "add-on" products. At least 3K of what we made through this campaign is the add-on products!