Choco0912 wrote:- When we sent out a mass email to our subscribers, only about 27% actually opened the email, which apparently is on the high side, according to Mail Chimp stats. Think of all the junk mail you just delete every morning without opening. Don't count on your emails being read by everyone, especially if it's a mass email.
'start building your audience early', it means not a week or two ahead, but months ahead. We made an internal decision not to share that we were going to be on Kickstarter way in advance, so we only started aggressively building an audience right before the launch on FB, and I think the outcome could've been much better had we had a huge base to start with.
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