I can't speak for others, but I personally spent nearly three weeks composing and recomposing my presentation on Kickstarter. I would put it together and then get input from one source or another, advice from one source or another ... my first presentation was so wordy because I can be quite wordy. Then I was told to edit it so I did. And after my editing, I was told that people want more words.
So, what I'm trying to say is that I don't think that people are not putting forth the effort, I think they probably are. I like to think the best in people. It could just be that they are getting advice from one source or another that tells them to do something different and they want to put forth the best presentation possible and when you're doing that, when you're putting yourself out there and your passion - tea is such a great passion of mine - is out there for everyone to see, it's a little intimidating (or a lot intimidating).
It is difficult for me to promote. I'm not going to lie. I grew up in a household that cherished pride above all else and asking someone for something is difficult. I know I'm not asking for a handout, I'm simply asking for a pre-order on the teas that I'll be creating, but it's still a difficult thing for me to do and I've learned a lot along the way, mostly learned what I shouldn't do.
Anyway ... I just wanted to offer my thoughts on this.
~Anne
https://www.kickstarter.com/projects/497705217/the-great-52teas-take-over