Everyone should make sure to put an Event in the facebook calendar. This will insure that ALL your friends will see it as opposed to just a % from a regular wall post.
A little known fact about a lot of successful crowdfunding campaigns is that they presell the products before launching the project and then get those presold customers to flood kickstarter/indiegogo the day of to push the popularity of the project.
Any data on the demographic of backers on kickstarter? I'm getting messages from people who want to purchase, but would rather wait until the campaign is over as they do not seem to trust pledging/purchasing through kickstarter.
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