Hey, I'm about to start my KS campaign (Wed we should go live with Chocolate is Not Better than Sex) and I ran into this article by Ben Richmond, which I think sounds very helpful.
http://motherboard.vice.com/blog/to-get-your-kickstarter-funded-say-these-magic-wordsI don't know if you've seen it before, but I wanted to post it if you hadn't. It's all about words and how they influence your campaign.
I am reading through the whole "study" that was done. Hopefully it will help me, too.
Best,
Aleisha