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video conversion rates
  • mikesherry
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    video conversion rates

    by mikesherry » Sat May 04, 2013 10:44 pm

    Could I ask what a 'good' video conversion rate is on a Kickstarter project i.e. how many video viewings vs completed viewings vs pledges? My project http://kck.st/11Vr0QG is getting about 6% viewing to pledges but I have no context? Does anyone have any stats please? Thanks Mike


  • SteC
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    Re: video conversion rates

    by SteC » Sat May 11, 2013 1:01 pm

    I've got around 15% conversion from video plays, and about a 25% completion rate on video plays.
    Check out my project, Character Cards: It's a tool for roleplayers and a novelty deck of playing cards for anyone.
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    sbriggman
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    Re: video conversion rates

    by sbriggman » Tue Jul 02, 2013 2:46 pm

    From the campaign creators I've talked with, the rates really vary. Some are 5%, some as high as 40% and overall about a 5-10% conversion in terms of people who pledge after watching the video.
    Learn how to succeed on Kickstarter: here.
    Submit a free press release for your Kickstarter campaign here.
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