by CardboardHelicopter » Mon Sep 29, 2014 9:37 pm
We developed our product for 10 months and slowly started preparing for everything about 3 months in advance. That included doing A LOT of research on what aspects make for successful campaigns, developing relationships with bloggers, building your social media sites, crunching numbers, etc. There is no such thing as too much prep, but if you're a perfectionist, you'll have to pull the trigger eventually. Good luck!
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