lindseymcd wrote:If you're not privy to sharing or donating please let me know any suggestions you have on our campaign! Anything is much appreciated!
Having watched your project video and looked over your project page, here are some of my thoughts and off-the-cuff impressions:
1. Your video is too long - way too long. It's about twice as long as it probably needs to be. Once I start watching a video, if it retains my interest, then it pretty much ceases to be a consideration, as far as how long that it is.
2. You need to decide if you are presenting a fantastical witchy web series to the public, or if you're creating a quasi-documentary on diversity in film. Your current approach yields a project video that is substantially less interesting than it otherwise probably could be. As is, you end up doing neither successfully.
3. Your video would be far more interesting, if it showed more scenes of the individuals actually acting. Instead, you guys have turned your project video into a talk festival. Plus, you're talking about extraneous stuff. Pitch the fantastical witchy web series, and you will probably get better results.
4. Your project expires in 6 days. You're very unlikely to make your goal, I think, seeing as how you have averaged $350 per day in pledges, to date, which leaves you needing to average over $11,000 per day for each of the remaining day sin your campaign cycle. If you fail to make your goal within the allotted time frame, then simply relaunch the project at a later date. If you fail, then when you relaunch, you will probably find that many who pledged for the current project will re-pledge, and at least some of them will likely increase their pledge on the next go round.
5. Your project image has fie ladies all staring up. No excitement. No action. Not much in the way of facial expressions. The photo was taken outside, which helps you on the lighting end of things, but by and large, your actresses are all just standing there doing nothing. How much visual energy do you think that that generates from a still photo?
6. Your project currently has 330 backers - which is a fairly large crowd from which to draw funding from. Your average pledge per backer is $26, which is not a huge amount. Your project has over three thousand shares, which is a very sizable amount. It's massive, in fact, compared to most Kickstarter projects that I have browsed over the last few months. So, word is clearly getting out, but people are not ponying up enough money. You really might want to look at your pledge levels and rewards. Your current approach simply isn't tempting enough, and consequently, your funding is well below where it should be, with that many backers and that many shares. The problem, it seems to me, isn't so much that you're not getting the word out sufficiently, but rather, that what word that you're getting out isn't obtaining sufficient impact - and by extension, your end results are lacking.
7. The thumbnail image for your project brings the deficiency of your lettering on your project image to light. It's hard to read at reduced level. This makes it all the worst to try and sell people visually, that and the actresses in mime mode. Put some expression in the project image. You're not making good use of the visual assets at your disposal.
8. Kickstarter is a visual medium. Post more photos on your project page. Show us the ladies acting in the series. Spread the mini-video clips out a bit. The lettering isn't impacting as much as it could be, that special font that you're using as visual dividers on your project page. It's because you're simply overlaying the font on top of photos, in the mini video clips and the project image. It needs more of a background to stand out more, to increase visual contrast.
9. The most visually interesting images on your project page are these two:
Visually, your collective mistakes are having the end effect of gutting your project page of visual interest. You have what I think is a delightful little concept, and yet, your project page is doing an exceptionally poor job of selling the concept. Yes, you have lots of backers, and yes, you have a ton of shares. But, your current funding is what it is.
Look at it this way - what I think is beside the point. Your project is WAY behind on the funding end of things. You tell me - what's wrong? Why isn't your project much further along, with the number of backers and shares that you have?
I think that it lacks visual impact, even though you have populated your project page with numerous different visual elements. Like cooking, your recipe is wrong. It's the wrong visual recipe. It needs major work, major revision.
10. Having more than one video on your project page isn't a bad thing. Your project video is trying to accomplish too much. That ends up making it long and tedious and boring - Yes, I dared to say it.
BORING! You don't have to agree with me, but if you want your project funding, I think that you comprehend that something's wrong. Thus, because something is wrong, something needs changing.
Amp out the visual impact of the project page. Don't worry about making the project page too long to scroll down.
11. Your project is a 30 days project. Yet, you want seventy-five thousand bucks. If you relaunch it, then opt for the maximum amount of time possible. If you relaunch it, you will start with a degree of momentum that you didn't have, when you started, previously. Your project can clearly interest people. It has 330 backers. It can clearly raise thousands of dollars in pledges. You've raised almost nine thousand dollars, thus far, on this go round. Yet, you need a LOT more. So, do yourself a favor, and give yourself more time, the next time around - assuming that you guys and gals are interested in making a second attempt at it.
12. The most disappointing thing to me, personally, is that after watching the project video, I end up feeling as though I've barely seen any of what is actually at stake, entertainment-wise. Make a new project video that is entertaining. This one isn't.
Good luck with your project!
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