Charles wrote:
OK, let's go with this new information. That leaves a 20% chance of failure. How do you intend to address that 20%, in order to whittle that figure down?
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The great thing about the orchestra is that we are run by a team of volunteers - that means that, rather than be a one-man band marketer, I have a whole team that i have dedicated to marketing the project.
So i have a team of people assigned to Social Media, Press & PR, Bloggers, Database etc
And if we do need that final push then we start to tap up the composer's many contacts - something that is not in the original strategy, but is on the back-burner as a fail-safe!
Charles wrote:Personally, I think that your project has an edge over most other projects. Why? Because, the nature of a people's orchestra is that multiple people are closely connected with the thing that underlies the project - namely, the orchestra, itself. Lots of personal connections to the orchestra. Lots of potential content generators for the project.
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Yes - we have an edge there in that we are not a single person. With lots of members we can make a lot of noise - but it is just not about noise it is about personal connections. The orchestra members are going to get a new composition, they are going to meet and work with a major composer - who is also going to be at rehearsals and conduct at the premiere! An opportunity of a lifetime for them - i think that this is going to motivate them to actively get pledges from their own network of friends and relatives - which is a huge advantage 50 people working for pledges as opposed to 1 or 2!
As a charity and community orchestra from a deprived area of the UK we also have a lot of goodwill from supporters - many of whom are more than happy to actively promote our kickstarter (and who are extremely well connected with wealthy and philanthropic business people!).
Charles wrote:
I'm not sure when you are intending to launch your project, Andy, but Halloween and Christmas are both coming up. Both of those occasions provide you with opportunities to inject some color into your campaign. Halloween costumes make for great photo opportunities (bursts of visual imagery), and Christmas makes for great personal sentiment.
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Launch is September 23rd for 29 days so we miss out on those 2 holidays, however we do have a concert 'Fright Night', a captive audience, just before the end date, if we are in need of a final push!
Charles wrote:Halloween, in fact, is a time when kids demonstrate the art of asking for pledges -.
Yes, they are brilliant at this!