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Once you start paying for targeted facebook ads, it seems they withhold you from being seen until you pay again. I paid 5-10.00 here and there with targeted ads, seems I picked up one or two backers, but hard to say because in the stats I have a lot of traffic from facebook, but not sure how to break it down to those I direct messaged in FB vs ads, vs them finding my FB page. I do know a few people that have huge FB lists and they say now only 3-5% of their followers see their posts.
Read this - https://www.youtube.com/watch?v=oVfHeWTKjag and look for other articles about FB likes.
What I do like about FB is keep posting different uses, visuals that I can refer people to. You HAVE to have a presence on there.

Just started doing my campaign and what I suggest is finding a site that does it all in one place. Facebook, twitter, linked in, stumble upon, google plus and of course you can add more. I actually use Hootsuite and can manage them all together and saves a ton of time. I am still new at this but I am learning a lot. Hope that helps!

Please share https://www.indiegogo.com/projects/quen ... mory-fund/

God Bless!

Sharon