by Charles » Mon Jul 28, 2014 6:46 am
1. Your website is far more visually engaging than your KickStarter page.
2. Your video is boring. Even worse, it has boring music. Nowhere in it is there any personal connection. You created a video, and it's basically still images and crappy music. There's nothing exciting in it. The music, alone, makes me want to click it off. Furthermore, potential backers of your project would be adults, not kids, but the video is geared more toward kids, not adults, and even then, not to small kids, but to ones old enough to read the text in the video.
3. You created stretch goals reaching all the way out to half a million pounds. Yet, thus far, you've managed to raise a total of 137 pounds, with 17 days left in your project.
4. Even where you used art on your project page, you utilized some very small images. Instead of large book covers, you opted to display them in a small size. One result of that decision is that the art in question ends up having less visual impact.
Your stretch goals aren't visually displayed, as in using art to grab the eye and draw it to them.
5. Your stretch goals are unrealistic, even outrageous. They send the message that you are greedy, that the project is about generating money. In a nutshell, they make it seem as though you have lost your core focus, which is about advocacy of a healthier diet.