"Ethan Mollick, an assistant professor at the Wharton business school at Penn who co-wrote the study, told the Wall Street Journal that women’s success on Kickstarter may be precisely because they are so underrepresented in areas like gaming and technology. These female-started ventures get backed by “women who are activists who want to reach out and help other women,” he said."
Alicia Robb, a senior fellow at the Ewing Marion Kauffman Foundation, authored another study on crowdfunding that found 40% of Kickstarter ventures funded by women were led by women, compared with only 23% of projects backed by men.
What do you think? I think any time you are tapping into some kind of a community, it will increase your chances of funding. Typically, women have a bit more of a community sense (my opinion) than men.