Of the six recently launched, rapidly funded projects this week on Kickstarter that I have mentioned in this list 4 were games and 2 were design projects.
Each of these campaigns focused on the audience in some way. The design projects aim to simplify people’s daily lives (a goal that is characteristic of many successful projects) and the game projects to entertain and excite the imaginations of their backers. These campaigns include simple, sometimes creative, and fun rewards. Another thing these projects have in common are creators who communicated their goals in a way that reached their audience and effectively encouraged their support, which helped result in their being funded in such a short period of time.
I hope that we'll begin to see more quickly funded projects from categories other than technology/design and gaming!
