We must be constant and we must be vigilante. I see that many top tier publications and media outlets have guides on how to crowdfund properly. Beware of them:
has-anyone-hired-crowd-pr-t11437.htmlHere is a good one:
https://www.entrepreneur.com/article/303855My favorite part of the article was when the journalist wrote these words:
"Nearly every startup these days will consider crowdfunding at some point on their journey as a potential means of securing funding. Maybe you’re burning rapidly through small bank loans, your own savings, or “family and friends” funding—and you’re ready to see what the crowd thinks. There are numerous platforms to choose from, each with pros and cons. Do your due diligence and find a platform or two that match what you’re looking for."