by nomlinz » Fri Aug 09, 2019 8:37 pm
Absolutely.
After helping numerous clients launch on both Indiegogo and Kickstarter, I've seen this happen firsthand to every single one of them.
What you should do in these scenarios:
- figure out if you want additional channels to promote your project or not. Some people have their whole promotion plan already laid out so don't need any extra help or boosting. If you do, you might want to consider some of these because maybe your next best channel is just right there in your inbox.
- if you DON'T want any help, I find that they'll stop bugging you if you politely decline. For example "Hi NAME, Thank you so much for reaching out. Although this sounds like a great offer, our team already has something else planned for promotions for the entire campaign. Best of luck to you! YOUR NAME"
- if you DO want some additional marketing help, be sure to Google these companies. Are they real? Have they helped other campaigns in the past? What tangible results do they have to show?
- if you find a company you like, consider what their costs are, what the potential returns can be, and even if you like working with them or not. The sales (or, in other words, "courting") process can be very telling on how you'll be received as a client if you do choose to work with that company.
Keep in mind that there are also different levels of "help" you can get. You can get a one-off promotional email blast to an email list of 5,000 crowdfunding enthusiasts or you can get 30-days of promotion via social media, podcasts, YouTube videos, review articles.... so more.
And yes, the pricing of all this can be very different so make sure to always balance the costs (literally, how much it costs) and the benefits (what type of return you'll potentially receive) of activating a relationship with these people consistently spamming you.
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