Sometimes crowdfunding is an amazing thing. It leads to new ideas, easier ways of doing things, and gives people access to funding for their dream projects. It can also have a negative side, like when projects don’t deliver or are outright frauds (a risk most backers are aware of). Indiegogo allows just about any project on the platform (unlike Kickstarter); some have criticized them for leaving up fake-looking campaigns. Currently Indiegogo is testing a new insurance option for backers to help them feel more secure supporting projects on the platform.
This features is being tested on one campaign so far – Olive, a stress management device that has raised over $177K. For an additional $15 backers can buy product insurance and if they don’t receive their reward within 3 months after the expected date they can claim it and get a refund.
This change is coming about a month after the company asked visitors of its site to complete a brief survey on trustworthiness. Clearly with a number of successful campaigns that didn’t come through this year Indiegogo is trying to improve their reputation and make things better for people who use the platform.
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http://www.crowdfundingpr.org/indiegogo ... n-backers/What do you think of Indiegogo offering insurance on rewards?