nixiart wrote:Is there a kind of hysteria that happens on Kickstarter? I mean the cooler looks great and all but $13 million? I don't understand why people would continue to donate when it's obvious that more than enough money was raised. Sort of odd to me, but maybe I'm just jealous.
It's odd to you, because you're focused upon the money. If they only needed THIS much, then why do people keep on pledging, to rise it to THAT much?
People have different reasons that they pledge.
For any crowdfunding project, there is a tipping point - a point at which momentum becomes self-perpetuating, and acts as an accelerant for a campaign. Momentum helps projects to reach their established funding goals, but momentum can become far more than just that. Like many things, momentum comes in various dosage amounts.
To obtain thirteen million dollars for a crowd funding campaign requires more than just momentum. It also requires awareness. Throw a third ingredient into the mix - interest - and you have a recipe for hysteria. But, a recipe for cake isn't the cake, itself. There's the effort to consider, and the cooperation of others. Plus, the dynamics of each crowdfunding campaign varies, from campaign to campaign, which is part of why it is difficult to duplicate a given campaign's degree of extreme success.
Multi-million dollar campaigns are more common than before, but even still, they remain a far cry from the norm. Hysteria is called hysteria for a reason. More people use Kickstarter than use other crowdfunding sites, so whatever hysteria occurs there tends to look disproportionately bigger than the hysteria surrounded projects on other crowdfunding sites. Kickstarter, itself, enjoys more and broader public awareness.