KickstarterForum.org

A cat litter pooper-scooper is obviously not the most exciting project in the crowdfunding world - so why is it blowing up?

1. Game-Changer - This is the first major innovation in litter scoopers since they were invented
2. Potential Backers - Millions of people have cats and can instantly see the value of the product
3. Captivating Video - It has a great video that showcases a likeable family and lots of cats
4. Animated GIF - The page is laid out clearly and includes a powerful animated GIF at the top
5. Rewards - Strategic reward levels with limited numbers encourage people to back it quickly

The project is live until February 13th: http://kck.st/1KK9GWT

Additional thoughts??