In Octa’s 2013 Monkey Kit campaign, 80% of our backers first found the project while browsing Kickstarter’s different “discover” pages. Our success was really fueled by an active Kickstarter user base searching for good projects. At that time, there were 92 campaigns live in the tech category. Right now, there are 397 tech projects, and only 43% of our backers have come from within Kickstarter. It’s more important than ever to drive our own referral traffic.
Let me know what you think!