Check out this episode of Art of the Kickstart, where we spoke with Ran Cory, campaign manager for the Yeehaw Wand. In it, you'll learn:
-How much time to devote to preparing for your Kickstarter campaign launch
-How to get great press coverage for your campaign launch
-Why your crowdfunding campaign needs to be newsworthy
-How to determine your ideal target audience for a Kickstarter campaign
-How seasonality and time of year, especially Black Friday and the holiday shopping season, can affect a crowdfunding campaign
-Why A/B testing your crowdfunding video is important
-Why it’s critical to find your audience before launching your crowdfunding campaign
Give it a listen, then let us know what you think!