Check it out here: https://artofthekickstart.com/crowdfunding-tips-from-indiegogos-head-of-hardware-aotk215/
Key takeaways from this episode include:
-What types of products raise the most money on Indiegogo
-How creators should choose between fixed funding and flexible funding on Indiegogo
-What a campaign creator should consider when setting their funding goal
-What pre-campaign marketing strategies hardware campaign creators should be using
-What information should be included on an Indiegogo campaign page
-How to make a great Indiegogo campaign video
-How Indiegogo campaign creators can use GIFs on their campaign page
-Why high-quality images are an important part of a successful Indiegogo campaign
-How many rewards a successful Indiegogo campaign typically has
-How to use secret perks on Indiegogo
-How to design your Indiegogo perks to entice potential backers
-How to use Indiegogo’s referral system
-How to use email marketing to make your crowdfunding campaign more successful
-How important it is for crowdfunding creators to get press coverage
-How to get your project featured in the Indiegogo newsletter
-The metrics Indiegogo considers when ranking projects
-What the top Indiegogo campaigns have in common
-John’s best advice for Indiegogo project creators
Hope you get some value from it - we definitely did! Enjoy!
