I'm still in the beginning stages of my pre-launch marketing, but here's what I've done and results I have gotten:
- Posting to forums specific to my product. This has been the most productive use of my time so far. I get product feedback and suggestions as well as people who said they'd love to back my project.
- Website coming soon page:
http://www.geotorch.com This has worked OK for me. I have directed traffic to this page from various sources (like forum posts). We'll see how many people who have signed up for the newsletter end up translating to backers.
- Facebook posts. I haven't been very consistent with posts, but I don't get a whole lot of interest here outside of my immediate circle of friends.
- Facebook advertising. I've only spend about $20 here just to test it out, but it has resulted in roughly 250 page likes and a handful of newsletter sign ups. Not sure if these page likes will translate into anything or not. We'll see.
- Twitter posts. Again, not very consistent. However, I hardly get any traction here.
- Google+. This really hasn't produced anything for me at all.