Definitely get people to click the "Notify me on launch" button during pre-launch.
When I launched my first campaign for the first time, I had a lot of people telling me, "Oh yeah, I'm so excited to back this." But they didn't click the button. And despite tons of communication and follow-up, many of them still forgot about it or told me after we failed to fun, "Oh, hey, did you ever run that campaign?"
Trying to rectify that as I prep for the re-launch.
Frank
Bacon Master of the Apocalypse
https://www.kickstarter.com/projects/fr ... rank-morin