Knowing people with money is handy, but no - even just people you know who are willing to help however they can.
Most likely if you're running a campaign you've had a few friends or family who have encouraged you with the idea. See how many will pledge $10 to make your dream a reality. Or even $1.
When the public hits your Kickstarter page for the first time, having a number other than 0 is good. Having some investment and a few backers shows that there are people who believe in your dream. Like Mulder - they want to believe! LIke Scully - they need some kind of evidence, and seeing that others believe is often a pretty good start