Hi @lowkey and the rest who have shared your tips, thanks for these useful advice!
We've just launched our KS campaign a week ago, and prior to the launch we've read up as much as we could on how to market it. I feel that we've tried almost all the tips given (ie FB ads w different visuals different copy to different demographics, engaged with users who commented on similar ads, created leads way before the campaign launch date, etc) but we are still quite slow in gaining backers. In fact, we had three super backers who funded us within the first few minutes of launch and backed out. Is this the norm?
Just wondering if any expert here can advise what might have gone right/wrong with our campaign and strategy, and how can we get THERE?
https://www.kickstarter.com/projects/ju ... philosophy